IPATIO Ads tooling

IPATIO Ads tooling is the internal application that IPATIO uses to manage its own advertising, analytics and merchant accounts. It connects to the Google Ads, Google Analytics, Google Search Console, Google Merchant Center and Google Tag Manager APIs on behalf of IPATIO's business accounts only.

What the application does

• Reports on the performance of IPATIO's own advertising campaigns, product listings and website search visibility.
• Adjusts budgets, bids, keywords, audiences and conversion settings in IPATIO's own Google Ads account.
• Performs keyword research used to write content for ipatio.ca.
• Checks the health of IPATIO's product feed, tags and site tracking.

Who uses it

IPATIO staff only. There is no sign-up, no public access and no third-party use. The application is not offered to customers, and it is not connected to customer accounts on ipatio.ca.

Data access and privacy

The application reads aggregated performance data from IPATIO's own Google accounts. It does not collect, access or store personal information about website visitors or customers through these APIs, and it does not sell or share Google account data with anyone. IPATIO's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Details are in the IPATIO Privacy Policy (section "Use of Google API Services and Internal Tools") and the IPATIO Service Agreement.

Contact

IPATIO, Saint-Laurent, Québec, Canada — [email protected]. Questions about this application or about data handling are answered at that address.